Mastering Product: Frameworks for Outcome-Driven Product Leaders

## What is Mastering Product?

Mastering Product delivers practical, battle-tested frameworks for product managers who want to drive measurable outcomes, not just ship features.

Each week, you'll receive actionable insights from my 20+ years of product leadership experience at companies like Booking.com, Eneco, and Foodics. No fluff, no theory—just practical approaches that work in the real world.

What you'll get:

Every Tuesday morning, you'll receive one of these:

  • Deep Dives – Comprehensive explorations of frameworks and methodologies

  • Tactical Guides – Step-by-step instructions you can implement immediately )

  • Case Studies – Real-world examples with lessons you can apply to your work

Who am I?

I'm Sohaib Thiab, a product leader with over two decades of experience building and scaling products across multiple industries. My approach combines outcome-based product management, hypothesis-driven development, and data-driven decision making.

I've led product teams through digital transformations, implemented the Product Trio model in multiple organizations, and guided the development of AI-powered products that deliver real business value.

Subscribe to:

- Understand how to implement outcome-based product management

- Learn practical frameworks for making better product decisions

- Develop hypothesis-driven approaches to product development

- Lead digital transformation initiatives with confidence

- Stay ahead of trends in AI product development

Subjective now for free!

Join the crew

Are you a writer with in-depth knowledge of product management or product management related topics such as UX, product marketing or product operations? I invite you to join me at "Mastering Product" and contribute to our growing community. Share your expertise, publish articles, and collaborate with like-minded individuals passionate about product management. Together, we can expand the boundaries of knowledge and empower others to succeed in this exciting field. If you're interested in becoming a contributor, reach out to us and let's create something great together.

Reach out to me on Linkedin if you’re interested.

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I share what I've learned in my 20+ year journey in product as a director, CPO, GPM/SPM in companies like Booking.com, Eneco, Foodics (series C), 7AWI and as a product advisor for Series B companies like Tamatem, Aumet and more.

People

Director of product @Eneco, xCPO @ Foodics, Ex Booking.com, Startup co founder, product advisor, 20 years in product & tech.