Mastering Product | Sohaib Thiab | Substack

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Recent posts

AI-First Product Strategy: When to Build, Buy, or Partner for AI Capabilities

A Three-Lens Framework for Making the Build, Buy, or Partner Decision With Confidence

Mar 10 • Sohaib Thiab

The Product Trio 2.0: How Cross-Functional Collaboration Is Evolving

How the collaboration between Product, Engineering, and Design has evolved from shipping features to driving outcomes

Apr 9, 2025 • Sohaib Thiab

The Product Trio Is Dissolving. Here's What's Replacing It

AI isn't just changing how teams work, it's changing who needs to be on the team at all.

Jun 8 • Sohaib Thiab

Product Portfolio Strategy: Optimizing for Growth and Innovation

Why the hardest portfolio decision isn't what to build, but what to stop funding

May 18 • Sohaib Thiab

Balancing Delivery and Discovery: A Practical Guide for Product Teams Under Pressure

How to maintain discovery practices while meeting delivery expectations, also in regulated environments

May 11 • Sohaib Thiab

The CPO Coaching Gap: Leading in the Era of AI-Accelerated Delivery

Why your primary job is no longer reviewing roadmaps, but "debugging" the systems that create them.

Apr 15 • Sohaib Thiab

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